A Shopify SEO Guide on how to Increase Traffic on Your Store
You can use Shopify for many reasons in the current times. The SEO handles most of the work automatically without much of human attention. There is no perfect system, and as a result, there are many ways to upgrade it. Shopify stores have a distinctive structure as compared to blogs. You can increase traffic to your store by making sure it is optimized. SEO is time- consuming and quite a task to achieve it. It is therefore essential to build a solid base for the success of your site. There are two parts to an SEO namely onsite and offsite SEO. The two types will be explained below.
Onsite search engine optimization helps to find out which keywords you should choose for optimization on your site. Make sure to use these words in your heading and page content. More information on the site can be added by use of links that direct users of the site. The first step is to research keywords that receives a lot of searches every month, this is known as search volume. Use relevant words that are highly competitive to capture attention of customers. There are platforms that help in picking out the best keywords for your site. Optimization of the site is done to include your keywords. You will need to optimize your page using the chief words. This can be done in Shopify by changing the homepage title in your online store. When it comes to the content of the page use your keywords to make sure that each page is optimized for a specific keyword. When optimizing pages, you need to decide how you will arrange your products; you can create collections for them or make a blog post. Adding links to your content page is very essential. A sluggish sight will not do you any good, therefore it is critical that it is running smoothly. Avoid adding too many Shopify applications and features that will slow it down. Another vital addition for optimization of the site is reduction of the sizes of pictures. Images processed Photoshop could very large and lead to a slow running of the site. You site should be easily usable on mobile phones. Lack of a mobile-friendly site will reduce traffic to your store and hinder communication with potential customers.
Backlinks on your site are shown by the help of offsite optimization. Google is able to identify sites that have more backlinks and pushes them up in the search results. Publishing your article on already established blogs can increase your backlinks.